Book Review: Customer karma by alumnus Arjun Sen

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The book, Customer Karma is here!!! 

In Arjun Sen’s most recent book, Customer Karma, “Why stop at a one-night stand when you can have a lifetime relationship with your customer”, he uncovers the blindspots of many well intentioned companies in the customer dating game.  Arjun draws upon his broad experience in marketing, branding, and customer relationships to offer impactful customer-centered insights for business professionals of all levels. Arjun successfully piques your curiosity and keeps you coming back for more with his first-hand industry stories that demonstrate the power of genuinely connecting with clients. This book has something in it for anyone who intends to attract and keep customers, or someone who wants to build meaningful customer relationships. 

 

Arjun crosses the boundary of polite business correctness to reveal the biggest vulnerability of businesses; not knowing on a personal level anything