Book Review: Customer karma by alumnus Arjun Sen

The book, Customer Karma is here!!!

In Arjun Sen’s most recent book, Customer Karma, “Why stop at a one-night stand when you can have a lifetime relationship with your customer”, he uncovers the blindspots of many well intentioned companies in the customer dating game.  Arjun draws upon his broad experience in marketing, branding, and customer relationships to offer impactful customer-centered insights for business professionals of all levels. Arjun successfully piques your curiosity and keeps you coming back for more with his first-hand industry stories that demonstrate the power of genuinely connecting with clients. This book has something in it for anyone who intends to attract and keep customers, or someone who wants to build meaningful customer relationships.
Arjun crosses the boundary of polite business correctness to reveal the biggest vulnerability of businesses; not knowing on a personal level anything about customers they are pursuing or specifically what makes them tick. He brings tremendous value in his explanations of how to connect with customers in a way that requires awareness and authenticity.

Customer Karma by Arjun Sen

The book flows from one example to the next, as Arjun easily folds humor and candor into his first hand experiences as business executive and customer. Arjun cleverly examines plausible and real-life business scenarios, through the lens of karma, which he defines as outcomes based on one’s own efforts and actions. The reader is left with a deeper understanding of what works to cultivate lifelong customer relationships, using dating relationships as the litmus test for authenticity and sincerity.
Customer Karma, is a must-read for any business that wants to attract, effectively serve and retain customers.
Customer Karma Book Synopsis:
Al Ries called the book “Down-to-earth from a branding expert who will help you become a better person as well as a better marketing manager.”
Product Details:
Publisher:iUniverse, Incorporated
Publication date:09/23/2016
The book is available at and The e-book is also available on kindle, nook and itunes.
Author's Note: Nearly everyone has heard the word karma. My grandma introduced me to the word karma and the concepts connected with it. She illustrated the meaning of the word to me through simple examples. I have learned that the following concepts set up the framework of karma in the business world. Seeing the Big Picture First: Seeing the big picture helps one put things in perspective. When one does that, it is easier to put the customer first. Understanding People's Mind-Sets: All people are not the same, and one person does not act the same way all the time. Understanding how customers react in different situations is essential before one decides how to treat them. Living Customer Karma Everyday: Customer Karma is about action, not words. Businesses build good "Customer Karma" only when they actually put their customers first in all their actions. A customer win results in a long term win for the business.



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